The Launch: Fashion News to Know This August

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August marks the final stretch of the summer season, but the fashion world is showing no signs of slowing down. Before the industry shifts its focus to New York, London, Milan, and Paris next month, brands are rolling out new stores, collections, and collaborations.To kick things off, Mother opened the doors to its first standalone flagship in Beverly Hills. Below, follow along for the can’t-miss fashion launches of the month.MotherWho: MotherWhat: Beverly Hills flagshipWhere: 351 N. Canon Drive; Beverly Hills, California 90210Why: Mother is putting down deeper roots in Los Angeles with the opening of its first standalone flagship in Beverly Hills. The 3,850-square-foot space reflects the denim label’s distinctly irreverent worldview, inviting visitors to browse, linger, and return through immersive design and community-driven programming. Alongside Mother’s full ready-to-wear assortment, the store will carry exclusive merchandise and seasonal collaborations, and it will offer custom embroidery services. At its center sits a conversation pit and adjoining café, reinforcing the brand’s ambition to make the flagship as much a neighborhood gathering place as it is a retail destination. The opening is especially meaningful for the L.A.-born company. It follows the loss of its original Pacific Palisades retail project in the California wildfires, and many of the ideas envisioned for that space have now found a permanent home in Beverly Hills.“We had so many ideas we weren’t ready to let go of,” co-founder Lela Becker said in a statement. “We wanted a place where our community could come together, hang out and experience the brand beyond the product.”Mother The Kick ItCredit: MotherMother The Boxy Goodie Goodie RingerCredit: MotherMother The Delinquent AnkleCredit: Mother