Seth Meyers may not tell you he has a day drinking problem, but he has a day drinking problem. It’s just maybe not the problem you’d expect. Thanks to the popularity of his ‘Day Drinking’ segment on Late Night with Seth Meyers, it’s gone from something he struggled to get stars for biannually to a real hit franchise. The only wrinkle? He says it’s “genuinely a bad look.” Seth Meyers Didn't Fully Think Through "Seth Goes Day Drinking"In recent years, the popularity of “Seth Goes Day Drinking” has exploded on the TV schedule. An episode with Sabrina Carpenter has more than 2.8 million views on YouTube (and spawned a secondary episode of outtakes). Seth and Kristen Stewart's delightful day nabbed 2.6 million views. Seth and Paul Rudd shot “proton packs at unicorns” whilst drinking to the tune of 2.4 million views. People really enjoy watching these moments because they feel unguarded. But the best part? It’s edited before it’s posted online, so celebrities who participate can be candid without being too worried about things getting embarrassing on camera. Meyers has even said the first half hour before he and the celebs get drunk is “so bad,” and I’m kind of glad they keep the awkwardness sacred. We don't need to see it.For Meyers, though, the formula is working too well. “Seth Goes Day Drinking” is red-hot right now. When it was conceptualized, it was fine to do it a couple of times a year, but he told Vanity Fair it’s getting harder and harder to justify, a problem his fellow hosts of viral segments do not need to deal with. But I have a new problem: Day Drinking’s red hot. People want to day-drink. It used to be easy to say we’re only doing it twice a year, because nobody wanted to do it. Now it's hard. And that’s where I have so much respect for Sean Evans at ‘Hot Ones’. Because nobody’s like, ‘That guy’s got a chicken wing problem. We gotta step in.’ Nobody was like, ‘Oh, [James] Corden’s in the car, he’s carpooling too much.’ My one franchise is just like, genuinely a bad look.This isn’t the first time Seth Meyers has spoken out about putting together a “Seth Goes Day Drinking” segment. He’s admitted we only actually get to see about “40%” of the alcohol-related shenanigans that go on. His wife has called him a “child” when he’s come home blasted, and I’ll never forget him telling James Corden he once passed out in the hallway of his home after Rihanna drank him under a table. Or, I suppose in this case, drank him on top of a rug?He’s not a spring chicken, either. His youthful features belie his age, but the man’s 52 at this point, and he generally works long hours. As someone who has gone from their youthful hangover-less late twenties to the “more than a drink or two is a mistake” late thirties, I have no idea how he’s still managing to get through these segments a couple of times a year. Why The Segment Is Still GoingFrom the sounds of things, Meyers really has no idea either. So, what keeps him going? Two things: First, the guests. Second, he’s actually really funny when he’s day drunk. But I would say [Will] Forte was one of my favorites. Post Malone, really fun. We look to have someone where you see a side of them that you wouldn’t normally. You know, I was enthralled and delighted to spend an afternoon with Kristen Stewart—who I think is just a tremendous actor, and maybe we sometimes miss how fun she is. So that is an ideal day-drinking guest. And also let’s be honest, I’m a super fun drunk. I’m a super fun person to drink with.So, yeah, it's a time where he doesn't need to pull out the cue cards and can genuinely have a cool and organic time with some a-listers. He's good at it. I have no idea if Meyers will be able to uptick the number of “Day Drinking” segments in his future, but given the last one came out seven months ago, I’m starting to feel like the answer is a “no.” Still, while I don't agree with day-drinking as a general rule, and I respect anyone’s choice to cut back on drinking, there’s a part of me that will very much miss these moments when they’re gone.