Running an ecom store alongside freelance copy work has taught me one uncomfortable thing. Writing for clients is actually easier than writing for myself. With clients there's distance. You can look at their product, their audience, their competitors and just write the thing. You're not emotionally attached to whether the headline lands or whether the call to action sounds desperate. But my own store? I rewrite the same product description fifteen times and they all sound wrong. Either too salesy because I'm anxious about conversions, or too casual because I overcorrect and don't want to come off like a pushy ad. I know the product too well and it turns into this weird paralysis where every sentence feels like either overselling or underselling. I've read enough about the curse of knowledge to understand why it happens. Doesn't make it less annoying when you're staring at copy for something you built and realizing a client project you did in two hours probably outperforms it. What I actually want to know is how other people break that loop. Do you treat your own brand like a client with a brief and force the distance artificially? Do you just ship the imperfect version and revise after live data? Because right now my strategy is mostly procrastination and that's not scaling well.   submitted by   /u/Intelligent-Copy-200 [link]   [comments]