Skip to navigationSkip to main contentSkip to right columnThe HustleSun, June 14, 2026 at 11:01 PM GMT+2Why would a consultancy firm spend $40 million a year sponsoring marathons? What are they getting in return? Studies show that runners develop familiarity with the brand but, most importantly, trust. A commodity that banks and consulting companies depend on to thrive.Subscribe to The Hustle: https://clickhubspot.com/vu3lGet the 5-minute newsletter keeping 2M+ innovators in the loop https://clickhubspot.com/3klnAbout HubSpot:HubSpot is a customer platform that provides education, software, and support to help businesses grow better. The platform includes marketing, sales, service, commerce, operations, and website management products that start free and scale to meet our customers’ needs at any stage of growth. Today, thousands of customers around the world use HubSpot’s powerful and easy-to-use tools and apps to attract, engage, and delight customers.#TheHustle #HubSpotTerms and Privacy PolicyPrivacy & Cookie SettingsMore Info