Bad Bunny Becomes First Latin Artist to Earn $1 Billion in Touring Revenue

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Bad Bunny has become the first Latin artist to gross $1 billion in touring revenue from ticket sales—without singing in English—reported the specialized magazine Billboard on Thursday.According to Billboard Boxscore, with performances between 2017 and 2019, the "El Último Tour del Mundo" tour in 2022, and the current "Debí Tirar Más Fotos" tour, Bad Bunny has accumulated $1.08 billion and 6.4 million tickets sold across 260 reported concerts.According to Billboard, fewer than 25 artists have surpassed the $1 billion mark in the 40-year history of Boxscore, with Bad Bunny being the first Latin artist to reach that amount in ticket revenue. Additionally, he is the first artist to do so without performing in English.As of now, according to figures reported to Billboard Boxscore, the "Debí Tirar Más Fotos" tour has grossed $360 million and sold 2.4 million tickets across its first 41 performances, including ten shows at Madrid's Riyadh Air Metropolitano from May 30 to June 15. The ten Madrid concerts sold 623,000 tickets, placing his tour at the top with 2.36 million tickets, compared to 1.81 million for the UK group Take That's 2011 "Progress Live" tour.The tour that made it possiblePrior to arriving in the Spanish capital, Bad Bunny took his tour to Colombia, Chile, Argentina, Brazil, Japan, Australia, Portugal, and other countries, not including the United States. By comparison, the Rolling Stones' 2014 "14 On Fire" tour grossed $165.2 million and sold 863,000 tickets in Asia, Europe, and Oceania, Billboard detailed.With the first batch of Bad Bunny's European shows reported, the "Debí Tirar Más Fotos" tour is already his largest to date, both in revenue and attendance, surpassing the 2022 "World's Hottest Tour," which generated $314.1 million and sold 1.9 million tickets. With 15 more dates yet to be reported until its close on July 22 in Brussels, the entire world tour is expected to end with gross earnings of $450 million or more.This is not the first time Bad Bunny has broken barriers among Latin or non-English-speaking artists. In 2020, "El Último Tour del Mundo" became the first all-Spanish album to top the Billboard 200 chart, while in 2022, he became the first non-English-speaking artist to lead Billboard's year-end Top Artists ranking. Likewise, this year he became the first artist to win a Grammy for Best Album of the Year for a fully Spanish-language album with "Debí Tirar Más Fotos."