Renowned creative entrepreneur Josh The Fixture, born Joshua Mwesigwa, has reflected on his journey in Uganda’s music video production industry, sharing the challenges, sacrifices, and remarkable transformation he has witnessed over the past two decades.We’re all singing about happiness even when we’re dying inside. Every song is ‘baby come closer,’ ‘baby don’t go,’ or ‘baby dance for me.’ So as a video creator, you find yourself in a creative box. Josh The FixerNarrating his experience, Josh revealed that his expectations of entering a world filled with artistic expression and creative freedom were quickly replaced by the harsh realities of an emerging industry characterized by limited resources, financial struggles, and broken promises.Let me tell you about doing music videos in Uganda. It’s not for the faint-hearted. I tried it, I survived—barely.When I started, I thought I was stepping into a world of art, rhythm, and a lot of creative freedom. It turned out it was more of vibes, borrowed sunglasses, and unpaid promises.He also pointed to the lack of diversity in lyrical content, saying it often left video directors with little room for creativity.The lyrical content is not diverse. We’re all singing about happiness even when we’re dying inside. That’s funny, but it’s the truth. Every song is ‘baby come closer,’ ‘baby don’t go,’ or ‘baby dance for me.’ So as a video creator, you find yourself in a creative box. How many times can you shoot a ‘baby come closer’ scene before you start reusing locations and facial expressions?Josh further highlighted the financial realities of the industry, explaining that many artists had ambitious dreams but lacked the budgets to compensate creatives fairly.By the time I got into music videos, the game wasn’t about income—it was about vibes. You would meet artists with big dreams but small wallets, and it’s not their fault. You shoot a whole masterpiece, then you’re paid with exposure and, on a good day, a plate of chips and chicken at the wrap party. Supporting that lifestyle was tough because passion didn’t even bring you enough to buy an airtime scratch card.Despite the challenges, he believes working in an emerging industry came with unique opportunities to shape its future, even in the absence of clear structures or guidelines.Being in an emerging sector is both a blessing and a test. The beauty is you can shape it however way you want. You become part of the foundation and set trends. But the downside? No blueprint, no structure—just pure freestyle and, if you’re religious, prayers.Mark Da Urban opens up about family’s disapproval of his music careerLooking back nearly 20 years later, Josh expressed pride in how far Uganda’s music video industry has come. He recalled the days of shooting with borrowed cameras and little more than hope, compared to today’s advanced equipment and world-class production standards.“Twenty years later, it’s crazy to see how far the music video industry has come. Back then we were shooting on borrowed cameras and a lot of hope. Now we’ve got drones, cinematic lenses, jibs, and color grading that makes you look like you shower in dollars and milk. I’m proud of everyone who stayed. Proud of the progress because sometimes being part of the early struggle means you get to see the blueprint. You get to see the bloom even if you planted the seeds in dust.” @joshthefixer Creative lessons. What tough lessons have you learned from your craft so far? . #KreativeChaos ♬ original sound – Josh • Creative Entrepreneur The post Josh The Fixture reflects on Uganda’s music video industry challenges, sacrifices, and growth appeared first on MBU.