iFOREX hasappointed Daniel Shalom as chief operating officer, putting a technology anddata executive in charge of the CFD broker's day-to-day operations. He takesresponsibility for business operations, customer experience, product andtechnology with immediate effect.The companysaid the appointment supports a plan to scale growth and deepen the use of dataand AI across the client lifecycle. iFOREX hasleaned on that message before, having brought back a head of innovation last year tooversee AI workshortly after it launched an AI-powered trading recommendation service calledPulse.Another Name in iFOREX'sAI Build-OutShalomjoins from Yad Vashem, Israel's World Holocaust Remembrance Center, where thecompany said he served as chief information officer and ran a technologyoverhaul that included a six-petabyte data and cloud environment.Before thathe spent eight years at Amdocs, a software and services provider to telecom,media and financial-services firms, latterly as vice president of data and AI,leading a 500-person team, according to iFOREX. The company said he also heldprofit-and-loss responsibility for cVidya Networks, a unit Amdocs acquired andfolded in.ChiefExecutive Itai Sadeh said the appointment "strengthens our ability tocontinue developing our proprietary platform."[#highlighted-links#] It followsiFOREX's hire of former CMC Markets analystMichael Hewson as asenior strategist in April, part of a steady run of senior additions since thebroker went public.Brokers Race to Put AITalent in Senior SeatsiFOREX isnot alone in treating data and AI as a leadership-level priority rather than aproduct feature. The pitch has spread across retail brokers chasing the samepool of clients, and most are routing it through new hires.Equiti recruited a former Meta softwareengineer in Decemberto stand up a new AI team covering trading, risk and investment products,framing the move as a push toward an insight-driven platform. The talentis changing hands in the other direction too, with Trading 212's head of product leaving in May tofocus on AI fulltime.A Listing Still Searchingfor a CatalystThereshuffle lands while iFOREX's public listing struggles for momentum. Thebroker priced its London IPO at about £43.3million in Februaryafter an eight-month delay, raising £8.75 million from new shares.Tradingdried up almost immediately. iFOREX shares were effectively frozenwithin weeks of the debut, with no analyst coverage and a free float of barely 20%, leaving thestock parked just above its 195p offer price.The numbersgave investors little to chase. iFOREX reported its first loss as a listedcompany, roughly$3.2 million, on broadly flat 2025 revenue near $49 million. More than half of that revenue still comesfrom Asian markets where the broker holdsno local licenseand relies on reverse solicitation, a concentration the IPO was meant to ease.For iFOREX, the AI plan now sits alongside the licensingwins and stronger results analysts have said the stock needs to move. Shalom commenthis priority would be "continuing to apply data and AI across the clientexperience."This article was written by Damian Chmiel at www.financemagnates.com.