Extreme lengths World Cup stadium is taking to cover up branding revealed as $13.8bn NFL owner sues town

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FIFA does not mess around when it comes to enforcing the rules.World Cup stadiums are expected to cover all branding, with exceptions granted on rare occasions like Mercedes-Benz Stadium’s retractable roof.Scottish fans have taken over BostonGettyGillette Stadium has been branded as Boston Stadium and social media users have highlighted the extreme lengths that have been gone to in order to shave away any reference to the grooming brand.As well as covering up signage outside the arena, blue stickers appear to have been added to each and every one of the 64,000-plus seats.A picture of the iconic lighthouse was even taken down as it included the original name.The measures show just how much work goes into hosting a World Cup, although the joyful atmosphere created by visiting Scotland fans at Fenway Park is more than worth it.View Tweet: https://t.co/tAkByjoF7AView Tweet: https://t.co/FJ2y6K69uvRobert Kraft sues Foxboro New England Patriots owner Robert Kraft, who is building a brand new soccer-specific stadium for the Revolution, is involved in a row with Foxboro over his pride and joy.The Kraft Group filed a complaint in Norfolk Superior Court, accusing the town of abusing its licensing authority for Gillette Stadium “unlawfully to extract funds.”It claims that Foxboro cannot charge more than £100 per year to renew the venue’s entertainment licence.The complaint cites an invoice for over $950,000 and alleges that “used what should have been a routine entertainment license renewal as a pretext to charge Plaintiffs approximately $1 million annually in new administrative fees.”The Kraft Group claims to already pay $4 million annually for services including firefighters and police officers.“An additional substantial percentage of Foxborough’s revenue stems from business that would not exist in Foxborough if Gillette Stadium were not also located there,” the lawsuit reads.A lot of work was needed to cover up all traces of GilletteGettyFoxboro was a host in 1994GettyThe town said in a statement via CBS Sports that the charge is in order to reimburse it for “vital public safety and other municipal services necessary to support events held at Gillette Stadium.”“The Town of Foxborough is disappointed that Kraft Sports + Entertainment has chosen to appeal the annual Entertainment License issued by the Select Board,” it added.“The Town, through its licensing authority, has an obligation to ensure that the costs associated with private events are borne by the entities that conduct and benefit from those events, rather than by Foxborough taxpayers.”Boston Stadium is hosting seven matches, but the town almost pulled the plug entirely over a $7.8 million security bill.Kraft — worth $14.8 billion per Forbes — ultimately agreed to help pay the up front costs to avoid the disaster scenario.“Robert Kraft finally agreed to backstop the Boston 2026 payment policy,” town select board member Mark Elfman told ESPN.Coming to AmericaUSA has a golden opportunity to impress global football fans — don’t screw up the World CupHow the 1994 World Cup changed soccer in USA – from tourists in Italy to better than England and MLSRanking the World Cup venues – from New York to Los Angeles, a string of spectacular venues will play host to the 2026 World CupThe $9bn pitch built for Ronaldo’s last World Cup – ‘Forever’ grass, artificial sunlight and closed roofChris Richards Exclusive – the Crystal Palace defender opens up on his journey to the top, next stop a home World Cup for the kid from Birmingham, Alabama“We just got the money up front for equipment and infrastructure. We approved a payment plan to be able to pay for payroll for the security part of World Cup in advance.”The town had refused to spend taxpayer money despite promises that it would be reimbursed by federal funds.Stay up to date on all things USMNT across our talkSPORT platforms – subscribe to our YouTube channel for the latest news, opinion, exclusive interviews and our daily unfiltered, unscripted show ‘The S* Word, from 8am ET.