Qatar Holdings and Investment Company (QIPCO) has extended its sponsorship of Britain's richest raceday, staged annually at Ascot Racecourse in October, until 2028, shareholders of British Champions Day announced on Wednesday.QIPCO has sponsored the race meeting since its inaugural running in 2011, helping to grow the fixture into one of the most prestigious days racing in the world and the only single day of racing in Britain to stage five Group 1 races. In 2025, QIPCO British Champions Day staged seven races for the first time, including the inaugural running of the £250,000 QIPCO British Champions Two-Year-Old Conditions Stakes, won by Tuesday's G1 King Charles III Stakes hero Mission Central (No Nay Never).Nick Smith, co-chair of British Champions Series, Ltd., which owns British Champions Day, and director of racing and public Affairs at Ascot Racecourse, said, “We are thrilled that QIPCO has chosen to renew its sponsorship of Britain's richest raceday. As an industry-owned raceday, on behalf of all shareholders, we wish to extend our thanks to QIPCO for their generosity and continued support.“Last year's renewal epitomised exactly why the day was created, an end of season celebration with world class action and crowds of over 30,000 with many young people in attendance. We look forward to continuing to work with QIPCO over the next two years, particularly to continue to grow Club 26, the young person's racing club for 18-26-year-olds, to engage future generations in the sport.”Sophie Able, co-chair of British Champions Series, Ltd. and Newmarket Racecourses and international director at The Jockey Club, the majority shareholder of QIPCO British Champions Day, said, “QIPCO British Champions Day has become one of the defining occasions in the British racing calendar and QIPCO's continued commitment has been instrumental in establishing the fixture across the UK and internationally.“As shareholders in British Champions Series, Ltd., we are delighted to see this partnership continue through to 2028. QIPCO's sustained support reflects our shared ambition to showcase the best of our sport, attracting new audiences through Club 26 and helping to build for the future.”David Redvers, Qatar Racing's manager, and the sponsor's representative said, “Their Royal Highnesses Sheikhs Hamad and Fahad Al Thani are thrilled to see QIPCO British Champions Day continue to evolve since they first supported the event in 2011. Their aspirations for the day were fully realised in 2025, with a sell-out crowd and fields of exceptional strength and depth. QIPCO is committed to making a positive impact on British racing, and its innovation and continued support of QIPCO British Champions Day, alongside its backing of Club 26, showcases the meaningful contribution it is making to the sport.”The seven-race card, with a total prize fund of £4.35m, is due to take place on Saturday, October 17 this year.The post British Champions Day Sponsorship Extended to 2028 By QIPCO appeared first on TDN | Thoroughbred Daily News | Horse Racing News, Results and Video | Thoroughbred Breeding and Auctions.