Samsung has announced a new version of its popular The Frame TV, and it is designed specifically for hotels. With an additional set of features, the company aims to improve the visual experience for the guests and TV management experience for the hotel management.The Frame TV (model number HL03H) will be available in four sizes: 43-inch, 55-inch, 65-inch, and 75-inch. It is designed for businesses such as luxury hotels and premium boutiques. Samsung says it developed the TV in response to requests from various business-to-business (B2B) clients. It features a 4K VA QLED panel with an anti-glare coating and an ultra-slim frame-style design that measures just 27.5mm thick.It is a modified version of the 2026 The Frame TV that was unveiled earlier this year at CES 2026 and later launched in several markets around the world.It includes a feature called Collection Hub, which can display artwork, paintings, and photos for hotel guests even when the TV is turned off. It is also the first Samsung hotel TV to support the Generative Wallpaper and Live Translate features.In addition to images preselected by the hotel, guests can create their own custom images and display them on the TV. The Live Translate feature can help guests understand content being broadcast in the local language. The TV also includes Samsung TV Plus for free video streaming. High-End Art TV The Frame Pro Deals Buy From Samsung Store Samsung plans to showcase the new TV at HITEC 2026, the world’s largest hospitality technology exhibition. The event will be held in San Antonio, Texas, in the US from June 15 to June 18, 2026.The South Korean company has also announced that it will bring Google Cast to all hotel TV models launched in 2025. Guests can watch their own content from smartphones, tablets, or PCs by scanning a QR code and casting it to the TV in their hotel room.These TVs also feature Samsung’s LYNK Cloud platform. It is a cloud-connected management solution that helps hotel operators remotely control and manage TVs across their properties. Through its Business Intelligence feature, hotels can generate additional revenue by displaying content such as popular menu items or frequently watched TV channels based on guest preferences.