Samsung’s latest smartwatch shipments paint a sorry picture — while Apple looms

Wait 5 sec.

TL;DRSmartwatch shipment figures from Q1 2026 show a big drop for Samsung.By contrast, Apple continues to enjoy a healthy chunk of the smartwatch shipments pie.Chinese brands like Huawei also contributed to the global increase in smartwatch shipments.It’s no secret that the smartwatch market is dominated by the Apple Watch, with Samsung’s Galaxy Watch variants trailing in the US and globally. And it now looks like the situation has deteriorated even further for the South Korean manufacturer.According to Counterpoint Research’s Q1 2026 global smartwatch shipment figures, Samsung’s performance continued to slide in the first three months of the year.