Disney Springs is about to welcome one of its biggest new additions in years, and after months of anticipation, guests finally know when they can step inside.Level99, the interactive gaming and challenge venue taking over the former NBA Experience building, has officially announced that it will open at Disney Springs on June 29. The highly anticipated attraction has been one of the most talked-about upcoming additions to Walt Disney World’s shopping, dining, and entertainment district, and the company chose a very unique way to reveal the date.Credit: Level99Instead of simply posting the information online, Level99 challenged fans to solve a puzzle first.For a company built around games, challenges, and problem-solving, the unusual announcement was perfectly on brand.A Puzzle Before the OpeningEarlier this week, Level99 posted a cryptic video on Instagram asking followers to decode a series of clues that would reveal the opening date for the Disney Springs location. The post told fans that their first challenge had already begun and encouraged them to solve the mystery.Almost immediately, Disney fans and puzzle lovers started trying to crack the code. View this post on Instagram A post shared by LEVEL99 (@golevel99)The video included a collection of symbols, letters, numbers, and visual clues that sent social media users into detective mode. Some guessed the opening date was in July. Others believed it pointed to a specific time rather than a date. Entire comment threads were dedicated to figuring out what the clues meant.Eventually, one Instagram user pieced everything together and suggested the answer was June 29. Level99 responded with side-eye emojis, which many fans quickly interpreted as confirmation that the puzzle had been solved correctly.Shortly afterward, the company officially confirmed what many suspected all along: Level99 will open its doors at Disney Springs on June 29, with ticket sales beginning on June 22. View this post on Instagram A post shared by LEVEL99 (@golevel99)A New Era for the Former NBA Experience BuildingThe opening marks a major transformation for one of Disney Springs‘ most recognizable buildings.Many Disney fans remember the location as DisneyQuest, the indoor interactive entertainment center that operated for nearly two decades before closing in 2017. Disney later replaced it with the NBA Experience, which opened in 2019.Unfortunately, the NBA Experience never gained the momentum Disney hoped for and eventually closed permanently.Credit: DisneyFor years, the large building sat mostly unused while guests wondered what would eventually replace it.Now Level99 is stepping in with a concept that feels surprisingly similar to what many guests loved about DisneyQuest years ago. While the experiences are very different, both focus heavily on interactive entertainment rather than traditional rides or attractions.That comparison has generated a lot of excitement among Disney fans who have been hoping for another immersive indoor entertainment venue at Disney Springs.What Exactly Is Level99?Unlike a traditional arcade, escape room, or attraction, Level99 combines elements of all three.The Disney Springs location will feature 63 different challenge experiences, making it the largest Level99 venue in the company’s growing portfolio. The attraction spans approximately 46,800 square feet and includes dozens of physical and mental challenges designed for groups of friends and family members.Credit: SJ Grant, FlickrGuests receive an RFID-powered wristband when they arrive, allowing them to access challenges throughout the building. Players can choose which games they want to attempt and can replay them as often as they wish during their session.The challenges are designed to last only a few minutes each, creating a fast-paced experience that encourages guests to move around the venue and try different activities.Some games focus on physical skills like balance, speed, and coordination. Others require teamwork, communication, logic, or puzzle-solving abilities.The variety is one of the biggest reasons Level99 has developed a loyal following at its existing locations.More Than Just GamesWhile the challenges are the main attraction, Level99 is also putting significant emphasis on food and drinks.The venue will feature a full-service food and beverage program, including Detroit-style pizza, wagyu burgers, appetizers, cocktails, and beer selections. Guests will find a large two-story bar serving as a centerpiece for the experience.The company has said the Disney Springs location will include some of its largest art installations to date, with more than 40 original pieces displayed throughout the venue.Combined with the gaming experiences, the artwork and dining options are intended to make Level99 feel more like a social destination than a simple attraction.That approach aligns well with Disney Springs, which has increasingly become a place where guests spend entire evenings dining, shopping, and enjoying entertainment without ever entering a theme park.Why Disney Springs Is the Perfect FitThe addition of Level99 continues Disney Springs’ evolution into a destination that appeals to a wide variety of visitors.Families looking for something different can stop by between park days. Local residents can visit without purchasing a theme park ticket. Groups of friends can spend an evening competing in challenges while enjoying food and drinks.Credit: Erica Lauren, Inside the MagicIt also helps fill a gap in Disney Springs’ entertainment lineup.While guests already have options like bowling, movies, live performances, and Cirque du Soleil’s Drawn to Life, there hasn’t been anything quite like Level99.The interactive nature of the experience gives Disney Springs another activity that encourages guests to stay longer and spend more time exploring the district.Given the popularity of immersive entertainment venues across the country, Level99 arrives at a time when many visitors are actively looking for experiences that go beyond simply watching a show or riding an attraction.Opening Day Could Be BusyAnyone hoping to visit during opening week should be prepared for crowds.The company has announced that the first 500 players through the doors on opening day will receive a commemorative pin. Special opening-day merchandise often attracts dedicated fans, and Disney Springs has a history of drawing large crowds whenever a major new experience debuts.Tickets will start at $29.99 per player, with options for different play session lengths. Premium upgrades will also be available for guests looking for additional perks.Considering the amount of buzz already surrounding the opening announcement—and the attention generated by the Instagram puzzle—there is a good chance that early reservations will disappear quickly once ticket sales begin.After years of speculation about the future of the former NBA Experience building, Disney Springs finally has its next major attraction. Beginning June 29, guests will have the opportunity to test their skills, solve puzzles, compete with friends, and experience one of the most unique additions Disney Springs has seen in a long time.The post Disney Springs’ Largest New Addition in Years Just Revealed Its Next Move appeared first on Inside the Magic.