MahiMarketshas extended its automated pricing and risk technology to Dubai, aiming atmulti-asset brokers and proprietary trading firms across the Gulf. TheLondon-based company said Tuesday the rollout centers on what it calls anagentic engine, software in which specialized programs adjust pricing, spreadsand risk exposure as markets move.Betting on Dubai'sAI-Native PushThe firmhas operated in the emirate since it opened a Dubai office to support clients across theMiddle East and North Africa.Founded in 2010 and rebranded from MahiFX, it sells pricing and risk tools to brokersacross foreign exchange, crypto, commodities and contracts for difference.The timingtracks a wider regional bet on automation. MahiMarkets tied the move to a DubaiInternational Financial Centre program that the DIFC says will generate $3.5billion in economic benefits and create 25,000 jobs as it works toward becomingthe world's first AI-native financial center.Dubai'sgovernment has pushed the technology hard. The emirate's leadership in Maydirected the private sector to shift to agentic AI within two years, part of aplan to position the local economy as a global leader in the field, accordingto government announcements."Dubaihas a clear window to be a global leader in this space," said AndrewMorgan, the company's chief product officer. He said high broker density,active retail flow and growing demand in metals, oil and other commodities makethe region a fit for agentic operations.How the Pricing EngineWorksMahiMarketssaid the system is run by specialized agents and supported by staff in London,New York and Tokyo, giving it round-the-clock coverage. The pitchis that automated agents handle pricing and risk decisions continuously, ratherthan dealers watching screens and reacting by hand.The productbuilds on tools the firm has marketed before, including machine learning spread technology meant to tighten broker pricingduring volatile periods, and an earlier push toward fuller automation of CFD pricing. SusanCooney, MahiMarkets co-founder and co-chief executive, added "Dubai issetting the global benchmark for an AI-market." The companydescribes its models as trained on two decades of live market data, a claim ithas not independently substantiated.A Crowded Market forBroker TechnologyMahiMarketsis moving into a segment with entrenched competitors, several with their ownGulf ambitions. Dubai-basedCentroid Solutions, which counts more than 350 financial firms as clients, hasrolled out risk management products forMetaTrader 5 brokersand folded third-party market data into its platform.Boston'soneZero, another multi-asset technology provider, has been widening itsinstitutional footprint with a new institutional hub. Your Boursehas marketed a cloud-based broker technology stack covering pricing, execution andrisk analytics.The companysaid the emirate is a priority growth region over the coming year and that itplans to add headcount locally.This article was written by Damian Chmiel at www.financemagnates.com.