AcuityTrading has signed Bullwaves Prime as a client, the latest proprietary tradingfirm to fold third-party market intelligence into its platform. TheLondon-based vendor said Bullwaves Prime, the prop trading arm of the Bullwavesgroup, will integrate the full Acuity Intelligence suite across its tradingenvironment.Prop Firms Become a TargetMarket for Analytics VendorsTheagreement points to a wider shift. Analytics and research providers that oncesold mainly to retail brokers are increasingly pitching proprietary tradingfirms, where evaluation-based funding models have drawn large numbers of activetraders.BullwavesPrime, which describes itself as a regulated prop trading environment offeringmarket access and trader evaluation programs, said the tools would give itscommunity more context for decisions. "Theyneed structure, context and tools that help them understand what ishappening," Paolo Vullo, Head of Operations at Bullwaves Group, said inthe announcement.For Acuity,the deal extends a client base that already spans retail brokers integratingits AI-driven signal platform. The company says its softwarereaches users through web platforms, MT4, MT5, cTrader, APIs and messagingchannels.The companydescribed the rollout as covering its market, event and trade intelligenceproducts, delivered as white-labeled, multi-language tools that sit inside aplatform's own interface. Acuitysells the suite to brokers and trading venues that want to keep users engagedwith research and signals rather than building those tools in house.Acuity Pushes Deeper IntoAI After MarketReader DealTheBullwaves Prime partnership lands during a run of product activity at Acuity Trading. The firm recently added a pattern-recognitionmodule to its AnalysisIQ service, automatically flagging chart formations andturning them into written analysis across web, MT4, MT5, cTrader andproprietary setups.That launchput Acuity into a category long held by Autochartist, the pattern-detectionprovider that has supplied brokers for two decades. FinanceMagnates.comreported that the move saw Acuity catch up to Autochartist aschart-pattern detection became table stakes for platforms. Trading Central, anotherresearch vendor, competes for the same broker budgets with its own technicaland analytics feeds.The dealalso follows Acuity's equity investment in MarketReader, a US startup that explains thedrivers behind real-time market moves. AndrewLane, Acuity's chief executive, took the top job at MarketReader two weeks after the equity dealclosed.Signals Sold asEngagement, Sold With CaveatsAcuityframes the suite as a way to keep traders informed and active inside aplatform, blending AI-supported data processing with analyst-led research. Lane saidthe industry is moving "towards connected intelligence that supports moreinformed decision-making."Suchpositioning has drawn regulatory attention, with watchdogs scrutinizing howautomated signals and trade ideas are presented to retail clients. EarlierAcuity integrations have surfaced the same tension, as when Traders' Hub adopted its AI toolswhile signals faced regulatory lag.TheBullwaves Prime release carried heavy disclaimers, noting the B2B nature of thedeal and stating that any market intelligence, analytics or AI-generatedcontent is for information only and not investment advice. Acuity, anAcuity Analytics company that combines the former PIA First and Signal Centrebusinesses, has built tools for brokers and platforms since 2013.This article was written by Damian Chmiel at www.financemagnates.com.