Waniwani, the leading revenue and compliance infrastructure for the agentic distribution of financial services, today announced it has raised $8 million in seed funding. Already the infrastructure of choice for global financial institutions navigating the shift to AI-driven distribution, Waniwani is setting the standard for how service vendors get discovered, convert, and stay compliant as AI becomes the buyer.Consumers and businesses are increasingly turning to AI to make their financial decisions. Whether through consumer LLMs like ChatGPT and Claude, personal agents, embedded copilots, or B2B procurement stacks, purchasing decisions - especially complex, regulated ones like insurance, lending and mortgages - are now made with AI, through AI, or by AI directly. The channels, funnels and sales tactics built to win human attention were never designed for a world where the decision-maker is a model, and vendors are rapidly losing control of their distribution.To solve this problem, Waniwani has released an Open Source SDK that lets any quote-based service vendor - insurance, mortgage, software, home services and beyond - offer their products and quotes directly inside AI apps like ChatGPT, Claude and Copilot, as well as through a conversational agent on their own website or even WhatsApp. The technology is free for anyone to use and is the foundation of the fastest-growing revenue channel for service vendors.“Distribution is moving to AI, and that shift is irreversible,” said Robin Diligent, co-founder & CEO of Waniwani. “We’re committed to giving every service vendor the most advanced and complete open-source solution to build their distribution on - one that keeps improving so they can meet buyers wherever AI takes them. But deploying the agent is just the start. The real work begins after: vendors need to drive traffic to these agents, dynamically optimize their full funnel to win customers and maximize revenue, all while staying compliant with local regulations. That’s the whole purpose of our infrastructure.”Once vendors have built and deployed their sales agents, financial institutions use Waniwani’s infrastructure modules to ensure regulatory and brand compliance, simulate their market and measure their commercial performance from top to bottom of the funnel, and optimize their revenue, pricing and messaging - alongside additional capabilities spanning trust, security and anti-scraping protection.The model is already resonating with some of the largest players in financial services. Waniwani first became known in the insurance world as the technology infrastructure powering Tuio’s ChatGPT app - the first AI app to unlock quoting inside ChatGPT, which led to the $80B insurance market crash on February 9th. That moment gave the company an unfair head start and visibility.Headquartered in San Francisco with offices in New York and Paris, Waniwani’s primary market is the US, but the company has grown global within a few months, with clients across Europe, LatAm, the Middle East, and as far as Korea and Australia. Waniwani is on track to reach several million dollars of revenue in its first year of operation and has closed several distribution and integration partnerships including with Deloitte.Waniwani was founded by Robin Diligent, Maxime Antoine, Luiza Gusmao and Raphael Vullierme, and backed by venture studio Hexa. The round was led by Seedcamp, with participation from Redstone, Plug & Play, Zone II Ventures, OPRTRs Club and Kima Ventures alongside a group of prominent angel investors.NoYesFundraising News16 Jun, 2026