Amazon is shoving Alexa Plus right into the site’s search bar

Wait 5 sec.

Credit: AmazonTL;DRAmazon is bringing Alexa Plus to the search bar on its website and app.Alexa for Shopping will allow you to ask questions, create shopping guides, generate product comparisons, and more from the search bar.The new search experience will replace Rufus, the bot that summarizes product reviews and offers purchase suggestions.It’s been over a year since Alexa Plus was first announced. Since then, the enhanced AI assistant has rolled out across Echo devices and even received its own dedicated website. Now the large language model is finding a new home right inside the search bar of Amazon.com and the mobile app.Don’t want to miss the best from Android Authority?