Credit: Hadlee Simons / Android AuthorityTL;DRYouTube has announced a new “Buy with Google Pay” feature for connected TVs at Brandcast 2026.The feature lets you buy products shown in ads directly from your TV in just two clicks.While this could make shopping more convenient, it may also make YouTube ads feel even more intrusive.YouTube is taking another step toward turning your TV into a shopping platform. During its Brandcast 2026 event, the company announced a new “Buy with Google Pay” feature that will let connected TV users purchase products directly from ads without leaving their television screens.