Hi all. I work for a small company doing an assortment of administrative and training duties. We have a very technical product. As time has gone on, my job grew to absorb some duties that I didn't start with - writing the weekly newsletter, putting out training advertisements (usually a graphic and an email blast), maintaining and editing our website, drafting various documents, etc. I really enjoy my job but I'm very aware that our graphics, newsletters, and website just aren't that great. I feel like I can see the problem, but I struggle to fix the problem. A lot of our content in these various mediums was written years ago and the people putting this stuff out there have simply been doing it over and over again the same way. We also want to draft some catalogs and put out other forms of marketing materials (postcards, flyers, etc.) I've often thought that marketing or graphic design skills would help me with these tasks, but I don't want to go back to school for a whole new degree and I'm not even sure where I'd start. I was thinking about all this when I stumbled on copywriting. My question - is copywriting what I'm looking for? Would reading some books, maybe taking a couple of courses help me in my daily job? Or am I misunderstanding what you all do?   submitted by   /u/Current-Caregiver704 [link]   [comments]