Zip Co Limited, the digital financial services company offering innovative, people-centered products for everyday Americans, today announced a new partnership with Rally House, the nation's fastest-growing specialty sports retailer. Customers can now use Zip's flexible installment payment options online and in-store, giving fans a way to pay for the gear that matters most to them.Rally House is the Official Team Shop of the Big 12, Big Ten, and Mid-American Conferences, with more than 300 locations across 28 states, and carries licensed fan gear for hundreds of college and professional teams, including the NFL, NBA, MLB, and NHL. Customers can shop jerseys and apparel for this summer's biggest sporting moments on the global stage.Sports retail is a uniquely high-urgency category. Championship wins, draft nights, and game days create purchase moments that are emotionally driven and time-sensitive, which is exactly where flexible payment options make a real difference. Zip's installment products are designed to give fans the ability to make purchases on their own terms."Rally House has earned real loyalty from sports fans across the country, and we're proud to be part of how they shop," said Joe Heck, US CEO at Zip. "Their customers are exactly who Zip is built for, people who want flexibility and transparency without the complexity of traditional credit. When a championship moment hits, we want fans to be able to act on it."“At Rally House, we're always looking for ways to make it easier for fans to get the gear they love,” said Aaron Liebert, Owner and CEO of Rally House. “By introducing Zip's Buy Now, Pay Later solution, we're providing our customers with greater flexibility and convenience while shopping for their favorite teams, schools, and local merchandise. We're excited to partner with Zip to enhance the overall shopping experience both online and in our stores."With more than 29,000 US merchant partners and 4.6 million active US customers, Zip connects high-intent shoppers to the brands they love while ensuring merchants receive full payment upfront.NoYesPayments30 Jun, 2026