The 10most-visible retail brokers captured 69% of tracked web visits in May 2026,down from 73.1% a month earlier, according to FM Intelligence. The rankingorder barely moved, but the names at the top of the board gave up ground.OANDA heldfirst place in both months, yet its share of tracked broker visits eased to 27%from 31%. Thefull dataset, covering 98 brokers, is now live on the FM Intelligence portal.OANDA Stays First as ItsLead Over eToro ShrinksOANDA'svisibility ran 1.8 times that of second-ranked eToro in May, down from 2.6times in April, FM Intelligence said. eToro rose to a 14.5% share from 11.6%,closing much of the distance between first and second place.The brokerorder otherwise held firm, with a month-over-month rank correlation of 0.98across the field. Forex.com, XTB, Capital.com and Deriv all climbed within thetop 10, while OANDA, now owned by prop firm FTMO, and Saxo Bankslipped lower in the mid-table.Web Visibility Is Not theSame as Trading VolumeThe measuretracks visits to broker-branded websites and product pages. It does not tracktrading volume, and the two rankings often diverge. FinanceMagnates.comhas run those numbers before, showing the broker that leads ontraffic can sit well down the table once volumes are counted.That gapmatters for reading any single month. A broker can draw heavy web interestwhile converting little of it into funded, active accounts, a tension theportal data sets out in full.What the Numbers Can andCan't ShowFMIntelligence flagged a change in how the dataset assigned traffic to countriesbetween the two months, which confines the comparison to global ranking, share,concentration and device figures. Country and regional breakdowns were leftout.Desktopaccounted for 66.0% of broker visibility in May, up from 63.1% in April, withmobile making up the rest.Thereshuffle lands as listed players such as eToro, whose crypto-heavy revenue mix has drawn investor scrutinysince its IPO, compete for the same retail attention this dataset measures.Thecomplete ranking, share tables and device split are available on the FM Intelligence portal. Registration is free.This article was written by Damian Chmiel at www.financemagnates.com.