Amazon could pull an Apple for its next-gen Kindle and Fire TV chips

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TL;DRAmazon reportedly plans to develop its own chips for Kindle, Fire TV, Echo, Ring, and other devices, reducing its reliance on third-party suppliers.It could help the company cut costs, reduce dependence on outside chipmakers, and build devices that work better with future AI features.The transition is expected to begin in 2027, with Amazon reportedly partnering with Alchip and aiming to ship around 40 million in-house processors annually once the strategy is fully rolled out.Amazon appears to be preparing a major behind-the-scenes shake-up that could eventually affect nearly every gadget it sells, from your Kindle and Fire TV to Echo smart speakers and Ring doorbells.According to well-known industry analyst Ming-Chi Kuo, Amazon is planning to gradually shift away from off-the-shelf processors from third-party chipmakers and instead design more of its own silicon. The company wants greater control over the power that powers its devices.