A24 Has Confirmed its Interesting Re-Release Strategy for Backrooms

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A24 has confirmed it is re-releasing its popular horror movie Backrooms to theaters this Friday, July 3, with 15 minutes of “brand new footage from director Kane Parsons.” Backrooms flooded the box office with horror fans at the end of May, sparking discussions online over the various laid “easter eggs” and the possibility of sequel material. Now A24 is attempting to rally fans back to the theaters to uncover further footage from the backrooms and fresh easter eggs. The indie studio confirmed in an Instagram caption that the footage is brand new, likely meaning that the extended version doesn’t merely shoehorn in deleted scenes from filming. Since the footage is exclusively from Parsons, the extended scenes may be more of his original handheld video camera footage calling further tribute to his YouTube short films. The short trailer A24 posted along with the announcement shows mainly handheld footage. cnx.cmd.push(function() {cnx({playerId: "106e33c0-3911-473c-b599-b1426db57530",}).render("0270c398a82f44f49c23c16122516796");});Yesterday, A24 posted a hint at the upcoming announcement with a photo of the scene where the main character Clark (Chiwetel Ejiofor) is captured on an ASYNC security camera. The post was captioned with the displayed date on the footage “06.29.1990.” How this scene connects to the footage is unknown but the exclusive handheld shots from Parsons may tell the audience more about ASYNC operations and the security cameras planted around the backrooms where “doors” may appear. The audio over the short trailer features ASYNC employee, Phil (Mark Duplass), explaining that the doors continue to open “everywhere.”Polygon reports that the extended footage will not be inserted throughout the movie but an exclusive post-credits scene that will be “theatrically exclusive” meaning it won’t be available on streaming or DVD. A sequel to Backrooms is not officially greenlit but has been heavily discussed publicly by Parsons. Whether these post-credit scenes will hint toward the plot of a sequel is unknown but it wouldn’t be surprising to fans who heavily anticipate one off of the original’s success. A24 is also extending the movie’s title along with its runtime, officially dubbing the re-release Backrooms: Everything Must Go. In an Instagram post from March 31 promoting the original release of the movie, A24 began the caption with “Everything must go.” Whether this was an intentional hint toward the concrete plan of this extended release or simply a coincidence is unknown, but it is an interesting connection for a movie that is known for its easter eggs. This extended version comes nearly one month after the initial movie’s release. Since the footage is brand new and tacked on after the credits, it is likely that A24 is hoping fans return to the movie theaters to look for hints they may have missed on their first watch and be rewarded with new footage at the end, perhaps even building excitement for a sequel. Whether fans will be satisfied with the movie’s extended version or if it’ll be seen as a grasp for further box office success is a mystery only the backrooms can answer.The post A24 Has Confirmed its Interesting Re-Release Strategy for Backrooms appeared first on Den of Geek.