Skip to navigationSkip to main contentSkip to right columnADVERTISEMENTAnushka DuttaSun, June 28, 2026 at 3:30 PM GMT+2 4 min readMeta Platforms by Primakov via ShutterstockRecently, Meta Platforms (META) unveiled its new smart glasses in partnership with EssilorLuxottica (ESLOY), the parent company of Ray-Ban. What's more important is that the glasses cost $299, which is at least $80 less than the price of the company's entry-level second-generation Meta Ray-Ban glasses. Further, it's much cheaper than last year's $800 premium Ray-Ban Display glasses. This is another step in the company's push into wearables as competition in the eyewear space heats up. The marketing has been aggressive, with Meta partnering with social media personality Kylie Jenner to promote the product's prescription lenses. On top of that, the glasses will be sold under Meta's own branding rather than established eyewear brands and will be laden with AI technology. More News from BarchartBillionaire Mark Cuban Asks If AI 'Collapses' And Data Centers Turn Into 'Chuck E Cheeses,' Would That 'Create A Revival Of Jobs?'As Trump Doubles Down on Quantum Computing, This Is the Top-Performing Stock to Buy YTD