Experian today launches a new solution that enables organisations to verify customers in line with UK emerging digital standards, protect them from fraudulent attacks, and reduce customer friction. Incorporating biometric verification, document checks, and fraud intelligence, Identity Connect is the first and only solution which combines digital and traditional identification methods, alongside leading Experian fraud prevention technology, and trusted bureau data – all via a single API. More people are verifying their identity digitally as they look for faster and more convenient ways to access services online. In the UK, 44% have already done so, with 75% highlighting speed and ease as key benefits.* However, organisations face several barriers when attempting to meet this challenge, including regulatory requirements and integrating an increasing number of verification methods successfully without adding friction to the customer journey. Identity Connect eases this burden and helps organisations demonstrate compliance with UK regulatory frameworks, which outline best practices and guidelines for verification providers. This includes the UK Government’s Good Practice Guide 45 (GPG45) and certification against the Digital Verification Services (DVS) Trust Framework. Experian is the only Credit Reference Agency (CRA) to have achieved this certification. Certified DVS providers can support mandated use cases such as Right to Work, Right to Rent and Disclosure and Barring Service (DBS) checks. In addition, HM Treasury and the Department for Science, Innovation and Technology recommend that Anti-Money Laundering (AML) organisations consider the use of certified DVS providers as part of their identity verification processes. Identity Connect also uses Experian bureau data to strengthen decisions, filling gaps when one method of verification isn’t enough to confirm an identity. This helps organisations make more accurate, reliable decisions in one place. Additional features of Identity Connect include: Document capture and validation Selfie and liveness checks Experian bureau activity assessment PEP and mortality screening National Hunter database and fraud risk checks Future updates to Identity Connect will also expand consumer choice, including the option to verify identity using Open Banking data. This will enable organisations to offer multiple verification routes tailored to customer preferences, with the long-term goal of delivering a fully digital identity verification experience that removes the need for physical documents. Paul Weathersby, Chief Product Officer, Identity and Fraud, Experian UK&I, said: "Identity verification is the front door to almost every digital interaction, and getting it right has never mattered more.“Experian Identity Connect brings together certified verification, Experian's trusted data and built-in fraud protection in one platform, so organisations can verify customers with confidence and meet their regulatory obligations — without making genuine customers work harder to prove who they are. “This is just the start. As we add consumer-led digital identity and Open Banking, organisations will be able to offer real choice at the point of verification, all through a single, simple integration." NoYesDigital Identity01 Jul, 2026