Skip to navigationSkip to main contentSkip to right columnADVERTISEMENTJohn Ballard, The Motley FoolMon, June 29, 2026 at 5:25 PM GMT+2 3 min readChipotle Mexican Grill (NYSE: CMG) issued a 50-for-1 split on June 26, 2024, making its then roughly $3,000 share price more affordable. But that almost marked the peak. The stock is currently down 53% from its all-time high.It wasn't the split, but rather weakening sales performance in the business itself that followed the departure of former CEO Brian Niccol. Here are three reasons Chipotle has fallen from its pedestal.Missed Nvidia in 2009? This Rare Signal Is Flashing Again. In 2009, a "Double Down" signal flashed for a little-known chipmaker called Nvidia. For the first time in years, that same "Total Conviction" signal is flashing for a company 1/100th the size of Nvidia. Continue »Image source: The Motley Fool.1. Slowing revenue growthSince 2024, Chipotle's revenue growth has declined amid inflationary costs and weak comparable sales. When the company issued its stock split, revenue was up 18% year over year in Q2 2024. Comp sales grew 11%, with transaction growth up 8.7%.In May 2025, there was a noticeable slowdown in underlying business trends amid weakening consumer sentiment. For the full year, revenue grew just 5% over 2024, with comp sales declining by 1.7%.2. Higher costs pressured marginsAs sales weakened, Chipotle faced higher costs for rent, labor, and food ingredients. As a result, restaurant-level margin fell from 26.7% in 2024 to 25.4% in 2025. The company is still struggling to offset higher costs, with restaurant-level margins down to 23.7% in the first quarter of 2026.Chipotle might have compounded this problem by lowering prices for some items. It prioritized keeping traffic up at the expense of its bottom line. Quarterly earnings peaked at $0.33 in Q2 2024. In Q1 2026, the company reported a 17% year-over-year decrease in earnings, falling to $0.23.3. Uncertainty from leadership changeNiccol took the CEO job at Starbucks in September 2024. While Chipotle's weakening performance is most correlated with the broader weakness in consumer spending, a change in CEO always creates uncertainty about the future, which can impact a company's valuation.There's a reason Starbucks chose Niccol to lead its turnaround. Niccol proved to be a superb business operator at Chipotle. Under his leadership from 2018 through the third quarter of 2024, Chipotle more than doubled its revenue and doubled its operating profit margin. From the end of 2014 through Q3 2024, the stock returned 567%.After the recent collapse, Chipotle stock is now trading at its lowest price-to-earnings ratio in years. It could be a great time to buy, but time will tell whether the new CEO, Scott Boatwright, is as successful as Niccol. The latest results showed improvement in top-line growth. Revenue grew 7.4% year over year, with comp sales up 0.5%.Terms and Privacy PolicyEU DSA contactPrivacy & Cookie SettingsMore Info