Been thinking about this a lot lately. There's this assumption floating around that good copywriters can write well for any brand, any product, any industry. And technically that's probably true at a craft level. But the output feels different, at least to me. When the product is something I actually find interesting or use myself, the angles come faster, the voice feels less forced, and the whole thing reads less like a job and more like a conversation. When it's a product I find boring or kind of pointless, I can still hit the brief, but there's something slightly mechanical about the process. Not sure if this is a skill gap or just the nature of the work. Plenty of experienced writers say it doesn't matter, you just learn to find the interesting angle in anything. And I get that. But there has to be a point where genuine indifference toward what you're selling shows up in the work, even subtly. Curious if this has ever cost anyone a client or a project. Or if you've figured out a way to manufacture interest when there is none.   submitted by   /u/Bitter_Pension1789 [link]   [comments]