The iconic Love Island Malta villa is opening its doors once again… but this time, it’s not for romance.In a powerful awareness campaign, Lovin Malta is teaming up with Media Exclusive to support ALS Malta+. Six familiar Maltese faces will spend 24 hours inside a villa as part of a social experiment designed to shine a light on the daily realities of living with ALS.There’s one important twist: throughout the experience, some participants will suddenly be faced with symptoms that mimic the devastating effects of ALS, including losing the ability to speak, use their arms or move independently.Watch the video below to see what’s in store for this powerful social experiment: View this post on Instagram A post shared by Lovin Malta (@lovinmalta) The aim isn’t to recreate the disease, but to spark empathy, start conversations and give viewers a glimpse into the life-changing challenges people with ALS face every single day.The social experiment will be streamed live on Tuesday 14th July for 24 hours on Lovin Malta’s Facebook and YouTube pages.The campaign also serves as an important reminder that the ALS Malta Telethon is taking place on 30th August, where the public will once again come together to support individuals and families affected by ALS across Malta.If you’d like to support ALS Malta+, you can donate using the official telethon donation lines:€11.65 – 5061 7369€20 – 5061 8926€50 – 5061 9273Sometimes, awareness starts with simply putting yourself in someone else’s shoes. This campaign hopes to do exactly that.Share this with all your family and friends•