India’s fragmented hotel market: An untapped opportunity - The HinduBusinessLineSENSEX 78,180.72 -104.35NIFTY 24,398.70 -31.65CRUDEOIL 6,657.00+ 106.00GOLD 145,746.00 -1,171.00SILVER 231,285.00 -4,814.00SENSEX 78,180.72 -104.35NIFTY 24,398.70 -31.65NIFTY 24,398.70 -31.65CRUDEOIL 6,657.00+ 106.00CRUDEOIL 6,657.00+ 106.00GOLD 145,746.00 -1,171.00'; } document.getElementById("lgdv").innerHTML = htmlElements; } function numberformat(i) { return Number(parseFloat(i).toFixed(2)).toLocaleString('en', { minimumFractionDigits: 2 }) } async function gatherResponse(response) { const { headers } = response; const contentType = headers.get('content-type') || ''; if (contentType.includes('application/json')) { return await response.json() } return response.text(); } function getWidth() { if (Math.max(document.body.scrollWidth,document.documentElement.scrollWidth,document.body.offsetWidth,document.documentElement.offsetWidth,document.documentElement.clientWidth) > 991) { document.getElementById("mob").style.display = "none"; document.getElementById("lgdv").style.display = "block"; } else { document.getElementById("mob").style.display = "block"; document.getElementById("lgdv").style.display = "none"; } } getWidth();]]>While developed Western markets are highly organised and digitally mature, India represents a massive, untapped frontier in global hospitality. According to OYO’s recently filed DRHP, the country records a large volume of occupied room nights, demonstrating robust travel demand. However, India’s lodging ecosystem operates largely offline. The nation’s low 25 per cent online booking penetration is attributable to a highly unorganised and fragmented supply side — hotels from the unorganised space account for 92 per cent, highlighting the growth headroom for organised playersPublished on July 7, 2026Sign into Unlock benefits!Access 10 free stories per monthAccess to comment on every storySign up/Manage to our newslettersGet notified by email for early preview to new features, discounts & offers${ ind + 1 } ${ device }Last active - ${ la }