The Philadelphia 76ers are in the running to land star forward LeBron James in NBA free agency, but they have some competition. As a result, it might take a strong pitch from Philly to land James. During a recent appearance on the Game Over podcast, Bob Myers, who serves as the president of sports for the Sixers' ownership group, shared his pitch for James. In his pitch, Myers emphasized the opportunity to win at the highest level that joining the Sixers could afford James at this stage in his career. “You have to decide all of the other things that are equally important, because it’s his life. He has to play, and he has to face the scrutiny of his decision," Myers said."People will say you should’ve done this or should’ve done that, and criticize him for whatever, which is his life. He’s been through all that. What I would just say is, if it’s about winning, let’s talk about this team. You can win here in Philadelphia.”76ers president Bob Myers makes his case to LeBron/Rich Paul on why he should join the Sixers:“If he was here I’d say ‘I honestly believe this is your best chance to win. You have to decide all the other things that are equally important’ — What I would just say is, if it’s… https://t.co/ciC9dQJvWv pic.twitter.com/AJB0WexPHk— Heat Central (@TheHeatCentral) July 8, 2026From a strictly basketball perspective, the Sixers would make a lot of sense as a landing spot for James. They have a pair of offensive dynamos in Tyrese Maxey and Jaylen Brown who could handle the bulk of the scoring load on a nightly basis, leaving James free to pick and choose his spots of when to take over. However, there could be other factors at play for James. He has history in both Cleveland and Miami, and his desire to finish his career with a familiar franchise could ultimately be the deciding factor. But, the fact that they're even being considered is a testament to the team that the Sixers have built and it should make them feel optimistic about their outlook moving forward, James or no James. More NBA news: Jaylen Brown describes trade to Philadelphia 76ers with one wordLeBron James taking Philadelphia 76ers 'very seriously' as potential landing spotNikola Jokic sends clear message regarding future with Nuggets, contract extensionTobias Harris explains decision to leave Pistons, sign with SpursBronny James' future with Lakers gets major update following departure of LeBron James