Netflix is pushing deeper into the short-form video territory dominated by TikTok and YouTube, striking licensing deals with a slate of major US media publishers to carry bite-sized content on its platform. "Members don't just want to watch a show or film and move on -- they want to keep exploring the stories and personalities they love long after the final credits roll," said John Derderian, Netflix's vice president of animation series and kids and family TV. The publisher push comes as Netflix faces mounting pressure from platforms that have reshaped how audiences consume video.