XS.comnamed Emily A. Aghajanyan as its regional director for emerging markets today (Thursday),handing a longtime Middle East dealmaker responsibility for expanding thebroker across developing regions. Theappointment is the latest in a run of senior hires at the multi-regulated firm,which has spent the past year adding leadership and licenses as it chasesgrowth outside Europe.The brokerhas been adding senior staff steadily. It named Simon-Peter Massabni, a formerExness manager, as head of retail sales in March, and appointed SteliosPallis as chief technology officer in early 2025.Aghajanyansaid she looked forward to helping "strengthen our presence in emergingmarkets, foster meaningful partnerships." XS.com, founded in Australia in2010, did not say where she will be based or how large a team she will lead.Rival Brokers Chase theSame Regional TalentXS.com isone of several brokers stacking senior appointments in the region. Dubai-based amana this week named Andrey Artamonov, a formerDevexperts executive, as chief technology and information officer.Others havemoved on the same front. CFI Financial Group appointed Martin Kiuru astechnology chief in December and later named Amr Abdelbaky to run its Egyptbusiness, while Equiti Group promoted Sartaj Singh to CTO in August.The patterntracks where the money is going. Brokershave singled out the Gulf and North Africa as their fastest-growing markets,and rivals such as Exness have framed trust as the defining theme for regional growth in 2026,pointing to mobile-first users and local expertise. Aghajanyan'smandate falls squarely in that contest, centered on commercial growth andpartnerships instead of technology.Group ChiefCommercial Officer Wael Hammad said her leadership "will be instrumentalin strengthening our position across emerging markets."A Career Built at Alpariand AMarketsXS.com saidAghajanyan brings more than a decade in financial services, with senior rolesacross the Middle East, North Africa and other emerging regions. The companysaid her time at Alpari included expanding thebroker's business across MENA and frontier markets and building out itsintroducing-broker network.Herprofessional profile fills in the rest. She spent more than five years atAlpari, from 2020 to 2025, rising from chief business development officer todirector for the MENA region, after an earlier stint as a director at AMarkets.Mostrecently, from August 2025 to April 2026, she served as director of MENA andIndia at a Vantage partner firm in Dubai.Her exitfrom Alpari in 2025 came as the brand went through upheaval. Alpari left Andrey Dashin's Exinity Group and saw a string of seniordepartures around the same period. The companysaid Aghajanyan has been named among the top 10 most influential women in MENAfinancial markets and has spoken at regional industry conferences.This article was written by Damian Chmiel at www.financemagnates.com.