How do you take a young, purpose-led company to the next level? In this special episode, as part of the recent HBR Leadership Summit 2026, The Honest Company CEO Carla Vernón shares how she leveraged the powerful reputation and loyal customers of the mission-driven consumer brand to turn the company around. Facing shrinking margins, limited cash, and growing pressure from Wall Street to consistently profit, Vernón worked to build trust, create a shared language for change, and help employees embrace new ways of working.