BlackRock (BLK) Launches Low-Cost IQQ ETF to Challenge Invesco’s QQQ Dominance

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Key TakeawaysBlackRock debuts iShares Nasdaq 100 ETF (IQQ) on Thursday, July 9The fund features a 0.10% expense ratio after fee waiver (through July 31, 2027), significantly below competitorsInvesco’s dominant QQQ and QQQM funds hold over $500 billion combined, with fees at 0.18% and 0.15% respectivelyState Street’s QNDX also recently entered the Nasdaq-100 ETF arenaBLK stock declined 0.4% in premarket session following the announcement; SpaceX (SPCX) recently became a Nasdaq-100 componentBlackRock is making a bold move into one of Wall Street’s most lucrative ETF battlegrounds. The asset management titan will debut its iShares Nasdaq 100 ETF trading as IQQ on Thursday, July 9, mounting a direct challenge to Invesco’s decades-long dominance in Nasdaq-100 tracking funds.THERE WILL BE BLOOD: BlackRock and Stare Street have launched Nasdaq 100 ETFs. $IQQ and $QNDX will charge 10bps vs 18bps for $QQQ (the crown jewel of asset management) and 15bps for its mini-me $QQQM. Old school ETF smackdown. Not for the faint of heart. pic.twitter.com/6PxuMPWRci— Eric Balchunas (@EricBalchunas) July 7, 2026The new IQQ fund features a gross expense ratio of 0.12%, but a promotional fee waiver slashes that to just 0.10% until July 31, 2027. That translates to merely $10 annually for every $10,000 invested, undercutting both of Invesco’s leading offerings. BlackRock has established the fund’s starting net asset value at $24.“IQQ enhances our ability to offer investors access to the Nasdaq-100 with iShares ETFs,” said Elise Terry, U.S. head of iShares at BlackRock.Shares of BLK dipped 0.4% during Tuesday’s premarket session after the launch was announced.BlackRock, Inc., BLKIntensifying Fee Competition in Nasdaq-100 FundsInvesco’s flagship QQQ carries a 0.18% expense ratio, while its cost-conscious alternative QQQM charges 0.15%. The pair commands more than $500 billion in combined assets under management — an imposing market position. Yet BlackRock isn’t the only challenger attempting to capture market share.State Street has also thrown its hat in the ring with the SPDR Portfolio Nasdaq-100 ETF under the ticker QNDX. This competing fund similarly emphasizes aggressive pricing.For everyday investors, this escalating price war delivers clear benefits. Lower-cost index funds allow investors to retain a larger portion of their returns.SpaceX Joins the Nasdaq-100 IndexIQQ’s debut arrives alongside a significant index milestone. SpaceX, which trades under ticker SPCX, recently joined the Nasdaq-100 following its massive $85.7 billion IPO last month — ranking among the largest public offerings in market history.This means IQQ holders will gain immediate SpaceX exposure, potentially attracting investors seeking indirect access to Elon Musk’s aerospace company through a diversified index vehicle.The Nasdaq-100 Index comprises the 100 largest non-financial corporations listed on the Nasdaq exchange, representing technology, healthcare, consumer goods, and telecommunications industries.According to BlackRock, IQQ is structured to deliver “cost-efficient access” to this broad sector mix, positioning itself as a compelling addition to the existing iShares product suite.Trading commences Thursday.The post BlackRock (BLK) Launches Low-Cost IQQ ETF to Challenge Invesco’s QQQ Dominance appeared first on Blockonomi.