“Going rogue”… come on. What are you even talking about? A CMO would have a discussion with the rest of the board about whether or not it would reflect positively on their brand to [checks notes] endorse some backpacks for charity. Most likely it would be well received and would not single handedly “drop shares massively”. Imagine the headlines: “Marvel prints Spider-Man and Ironman backpacks to donate to kids in poor places who love superheroes” Good lord imagine how quickly that would tank the entire marvel public image? Id be dumping my shares for sure.