Skip to navigationSkip to main contentSkip to right columnADVERTISEMENTDaniel Miller, The Motley FoolThu, September 17, 2026 at 8:50 PM GMT+2 5 min readAfter a rather quiet and unremarkable 2025, Rivian Automotive (NASDAQ: RIVN) investors have plenty to be excited about. The R2, the company's highly anticipated mass-market vehicle launch, continues to accelerate its production and deliveries. Rivian launched its R2 Performance variant just this spring and will begin shipping a lower-priced R2 Premium late this year before finally rolling out the R2 Standard version in the first half of 2027.The strategy will deliver higher-margin variants first, before the most affordable versions have a larger impact on total delivery volume --