TikToker Brianne Jordan says she and her husband recently bought a 12-pack of Diet Pepsi from Costco and quickly noticed that some of the cans felt weirdly light. She took to TikTok to share a quick test of the soda’s volume, and the video racked up over 329K views in a few days. In the video, Jordan holds up a can and says, “Okay, these feel super empty. So we are going to figure out how many ounces are in here. Supposed to be 12 ounces.” Her partner opens the can and pours it into a measuring cup. “Ah, so like five or six [ounces],” Jordan says. She then points to the 12-ounce line and says, “Should be up to here, by the way. Oh, my gosh. This line up here. Okay.” They repeat the process with a second can, and the two cans together barely reach 10 ounces when they should hold 24. Jordan’s overlay text called it “another round of SHRINKFLATION sponsored by Pepsi.” The comments section, however, noticed something she hadn’t: there was no fizz in her drinks. Lost its spark In her caption, Jordan called out Pepsi and Costco, writing, “Do better with your quality control, Pepsi. uhhhh @Pepsi … what the h–l is this?? @Costco Wholesale did you know they’re duping us?” The internet had plenty to say. One user wrote, “Absolutely 0 fiz….. this is a fake. Hole was obviously punched and drained some.” @brianne.jordan UPDATE: I think comments are right that it was a manufacturing error and they forgot to put the soda in and this was just syrup (we did NOT tamper with these cans in any way ) STILL. do better with your quality control, Pepsi. uhhhh @Pepsi … what the hell is this?? @Costco Wholesale did you know they’re duping us?? ♬ original sound – briannnnne Another skeptic wrote, “My guess, they popped a hole in the can to drain soda in order to make this video.” Others focused on buying in bulk, with one person writing, “Mind you a 12pk of soda is $11.” Some users argued that it was a production mishap and not intentional shrinkflation. The video and the commenters’ claims could not be independently verified. Pepsi and Costco had not publicly commented at the time of publication. Jordan returned to TikTok the next day to address the accusations that she had staged the video. She said the footage was unedited and straight from her camera roll, which could not be verified. “People are calling it, like, clickbait and stuff, which, you know, you know me, historically, my videos that have gone viral have been, um, clickbait parenting videos, actually. Um, but I’m being called a liar,” she said. She also addressed the missing carbonation. “Actually, no, I wish that there was a way that I could dispute the pinhole in the can to get rid of the carbonation. Unfortunately, I also didn’t notice that, um, it was uncarbonated. I was just aghast, frankly, at the… the volume within the can, and I did not even realize that it. There was no carbonation in here,” she said. Jordan’s experience could have been a manufacturing error, which is different from shrinkflation, a term NBC News describes as reducing product sizes while charging prices that are the same or higher. Shrinkflation has drawn lawmakers’ attention, though. In 2024, Sen. Elizabeth Warren and Rep. Madeleine Dean, both Democrats, sent letters to PepsiCo, Coca-Cola, and General Mills, USA Today reported. They accused the companies of a “pattern of profiteering off consumers, both through ‘shrinkflation’ and dodging taxes on those price-gouging profits.” @brianne.jordan #greenscreenvideo also, I acknowledge that it is more likely to be a manufacturing error than shrinkflation, but let’s not pretend shrinkflation isn’t real. ♬ original sound – briannnnne – The letters highlighted examples like PepsiCo replacing 32-ounce Gatorade bottles with 28-ounce versions at the same price, which the lawmakers described as a 14 percent price increase. PepsiCo has denied changing bottle sizes for profit, saying the 28-ounce bottle has existed for over a decade, NBC News reported. Soda can also lose fizz over time. Tasting Table notes that it isn’t perishable but can eventually go flat, and suggests drinking diet sodas within three months after the best-by date. That would not explain a can holding less liquid than its label says.