Which market? It´s not that UNICEF will start selling their cheap backpacks in Walmarts. We're talking about refugee kids in who know which country. No Disney sales will be lost, and associating Disney image with UNICEF aid is not something particularly bad from a business standpoint. This argument that those backpacks will be resold by corrupt people is totally hypotethical and can be applied to any situation. Let's fight it when it happens, but solving the situation by only making ugly things for poor kids, isn't a tolerable solution.