was taught to lead with a benefit, keep it short, avoid sounding too casual. wrote one headline that broke every rule on purpose during a slow week outperformed everything I'd written in months. Higher open rate, higher click-through — no idea why except it didn't sound like every other headline in someone's inbox that day. what's the copywriting rule you broke that ended up working better than the "correct" version?   submitted by   /u/junkg4rden [link]   [comments]