The new Apple Watch Ultra 4 just launched yesterday, and Amazon is offering the first cash discounts on select models for the first time since their launch. You can get the Apple Watch Ultra 4 in Natural with Translucent Gray Ocean Band for $779.99, down from $799.00.Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.This is one of three Ultra 4 models that are on sale at this price for launch week, also including the Natural model with Sand Trail Loop (M/L) and the Natural model with Desert Alpine Loop (Large). These are the lowest prices we've tracked on the brand new Apple Watch Ultra 4.$19 OFFApple Watch Ultra 4 for $779.99If you're shopping for the new Apple Watch Series 12, Amazon also has a few markdowns on these devices. You can get the 42mm GPS Series 12 for $389.99 and the 46mm GPS Series 12 for $439.99, both of which are $9 discounts and the best prices we've seen yet.If you're on the hunt for more discounts, be sure to visit our Apple Deals roundup where we recap the best Apple-related bargains of the past week.Deals NewsletterInterested in hearing more about the best deals you can find in 2026? Sign up for our Deals Newsletter and we'll keep you updated so you don't miss the biggest deals of the season!Related Roundup: Apple DealsThis article, "Apple Watch Ultra 4 Sees First Discount After Launch, Now $779.99 on Amazon" first appeared on MacRumors.comDiscuss this article in our forums