Is AI copy getting better, or are people just getting lazier?

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You can tell this was written by AI in about three seconds. Not because AI is bad at writing. Because the human using it gave up after the first draft 😅 I saw this last week while reviewing a landing page. The copy was clean. Grammatically fine. Nothing “wrong” with it. But that was the problem. It said things like “built for modern teams” and “save time with better workflows.” The kind of lines that sound okay until you ask, “Would a real customer ever say this out loud?” That’s my AI copy smell test now. Does it say a lot without taking a position? Does every sentence feel like it could belong to any company? Does it use words nobody says on a sales call? Does it make the reader nod, but forget it five minutes later? That’s usually not an AI problem. That’s a laziness problem. AI is great for speed. First drafts, rough angles, messy notes, headline options. Solid kaam ⚡ But judgment still has to come from the person holding the keyboard. The best copy has fingerprints on it. A real objection. A weird customer phrase. A tiny detail from that awkward pricing call your team still remembers. AI can help you get to the page faster. It cannot care on your behalf. So maybe the real test is simple: After the AI draft is done, did a human actually show up? 👀 Is AI copy getting better, or are people just getting lazier?   submitted by   /u/binnyagarwal2411 [link]   [comments]