Skip to navigationSkip to main contentSkip to right columnADVERTISEMENTHoward Smith, The Motley FoolThu, September 3, 2026 at 11:17 PM GMT+2 2 min readThe Campbell's Company (NASDAQ:CPB), a branded packaged foods provider, closed at $22.13, down 6.96%. Thursday's sell-off followed weaker fiscal fourth-quarter profitability, a sales miss, and a dividend reduction.Trading volume reached 37.4 million shares, coming in about 343% above its three-month average of 8.4 million shares.How the markets moved todayThe S&P 500 (SNPINDEX:^GSPC) rose 1.07% to 7,748, and the Nasdaq Composite (NASDAQINDEX:^IXIC) gained 1.40% to 26,584. Among packaged-food rivals, Kraft Heinz (NASDAQ:KHC) closed at $25.42, down 3.20%, while General Mills (NYSE:GIS) ended at $39.26, down 3.25%, underscoring pressure across packaged foods and meats, as well as branded shelf-stable foods and beverages.What this means for investorsIncome investors already owning the stock will be disappointed with what they heard from Campbell's today. A 36% dividend cut was announced as part of a plan for the food company to shore up its balance sheet amid inflationary pressures and dropping sales. The company is also implementing a new $500 million cost-savings plan through 2030.The new $0.25 quarterly dividend still provides a relatively high annual yield of 4.5%, making shares a potential buy for those seeking income. That doesn't help existing shareholders, though, who now face a lower dividend payment on top of a 20% year-to-date decline in the shares.If the company's turnaround plan is successful, though, new money in the stock with many popular brands could prove to beat the market over the long term.It would probably be prudent to give it some time and watch the company implement cost-cutting measures first.Should you buy stock in Campbell's right now?Before you buy stock in Campbell's, consider this:The Motley Fool Stock Advisor analyst team just identified what they believe are the 10 best stocks for investors to buy now… and Campbell's wasn't one of them. The 10 stocks that made the cut could produce monster returns in the coming years.Consider when Netflix made this list on December 17, 2004... if you invested $1,000 at the time of our recommendation, you'd have $446,157!* Or when Nvidia made this list on April 15, 2005... if you invested $1,000 at the time of our recommendation, you'd have $1,377,357!*Now, it's worth noting Stock Advisor's total average return is 983% — a market-crushing outperformance compared to 212% for the S&P 500. Don't miss the latest top 10 list, available with Stock Advisor, and join an investing community built by individual investors for individual investors.Terms and Privacy PolicyEU DSA contactPrivacy & Cookie SettingsMore Info