Skip to navigationSkip to main contentSkip to right columnADVERTISEMENTDaniel KlineSat, September 5, 2026 at 5:07 PM GMT+2 5 min readAmericans have become value-driven when it comes to what goes into their shopping carts at grocery chains."Consumers aren't necessarily buying less. They're becoming more strategic. With 75% indicating that they're stressed about grocery bills (up from 73% last year), it makes sense that shoppers are looking for ways to maximize value from every trip," according to