Skip to navigationSkip to main contentSkip to right columnADVERTISEMENTMatt Frankel, CFP®, The Motley FoolSat, September 5, 2026 at 2:27 PM GMT+2 5 min readSoFi (NASDAQ:SOFI) reported the best quarter in its history a few weeks ago, and the stock fell by nearly 10%. It has since rebounded, along with many other fintech stocks, but this continues a pattern of SoFi reporting earnings that blew past expectations, only to see its stock retreat afterward.To be clear, there was a lot to like about SoFi's latest results, but that doesn't mean that the stock fell for no reason. Here's an overview of why SoFi fell after earnings, and why I've been adding shares to my position on any weakness.Missed Nvidia in 2009? This Rare Signal Is Flashing Again. In 2009, a "Double Down" signal flashed for a little-known chipmaker called Nvidia. For the first time in years, that same "Total Conviction" signal is flashing for a company 1/100th the size of Nvidia. Continue »Image source: The Motley Fool.A record quarter by virtually every metricSoFi's second quarter left little room for disappointment. Just to name a few metrics that reached all-time highs, SoFi's revenue grew by 40% to $1.2 billion, adjusted EBITDA grew 44%, net income of $157 million was the highest it's ever been, and loan originations reached $14.8 billion.The fintech platform now has 15.8 million members, up 35% over the past year. Brand awareness continues to improve, and SoFi's business has been firing on all cylinders.What's more, SoFi's cross-buy rate, which is the percentage of products opened by existing customers, has steadily improved from 35% to 51% over the past year. This means that not only is SoFi deepening relationships with its customers, but it is also improving its cost structure, as it's far more efficient to get an existing customer to apply for a loan than to find a new one.Here's why the stock fellThe main reason SoFi's stock initially fell after earnings was its guidance, which may sound odd, given that it wasn't cut. In fact, management raised its full-year revenue guidance.However, SoFi's guidance for adjusted EBITDA and EPS was held steady. In other words, higher revenue isn't translating to higher profits. SoFi's CFO explained that the company is spending more on growth initiatives than originally planned.On one hand, it's easy to see why. The SoFi Plus premium membership product surpassed 200,000 paid subscribers in its first quarter. The cross-buy rate continues to expand, as previously noted. And loan originations are higher than ever. Holding profit expectations steady to fund projects that are delivering results is generally a smart move.Terms and Privacy PolicyEU DSA contactPrivacy & Cookie SettingsMore Info