Skip to navigationSkip to main contentSkip to right columnADVERTISEMENTSam DaoduSat, September 5, 2026 at 1:20 PM GMT+2 5 min readQuick ReadRipple signed a multi-year partnership with Florida Athletics that puts the XRP logo on the field at Ben Hill Griffin Stadium from September 5, reportedly worth $5 million a year.The XRP price is down 48% in twelve months, from $2.79 in early September 2025 to $1.45 on September 4.Read More: Learn 7 ways to generate income with a $1,000,000+ portfolio (sponsor)Ripple signed a multi-year partnership with University of Florida Athletics that places the XRP logo on the field at Ben Hill Griffin Stadium beginning with the September 5 game against Florida Atlantic. Neither party disclosed a value, though the deal is reportedly worth $5 million a year, which would make it one of the largest field sponsorships in college football.XRP (CRYPTO:XRP) has fallen 48% in twelve months even as Ripple has poured money into brand marketing, and the XRP price traded at $1.45 on September 4 against $2.79 in early September 2025. So would the stadium logo deal move the XRP price, or only Ripple's brand?24/7 Wall St.What Ripple Bought at Ben Hill Griffin StadiumTechCrunch / BY 2.0Florida Athletics announced the deal on X on September 4. The XRP logo will appear on each 25-yard line inside the stadium, on the Gators' website and social media accounts, and on signs at events. Ripple will also fund financial and technology education for student-athletes and the wider campus. Ripple has a lot to gain from the deal, because millions of football fans will see the XRP name and logo on television every Saturday. Ripple sells its payment technology to banks, and a name those banks have already heard of is easier to sell.However, Florida Athletics is only selling advertising space. The deal does not include buying XRP, holding it, or require paying anyone in XRP. What the Announcement Did Not Say About XRPSummit Art Creations / Shutterstock.comLearn 7 Ways To Generate Income With A $1,000,000+ PortfolioIf you've saved over $1,000,000, this guide is for you. The last thing you want in retirement is to run out of money, you want your money to generate lasting income while you enjoy your life.Now you can learn the strategies wealthy retirees use to fund their retirement with The Definitive Guide to Retirement Income from Fisher Investments. Download the guide today! (sponsor)The release leaves out the three things, which are the sort of things that could actually move the XRP price. Florida Athletics did not say the university would accept XRP for tickets, merchandise or donations. It also did not say athletic department cash would be held in XRP, not that any vendor payment would settle in XRP.Terms and Privacy PolicyEU DSA contactPrivacy & Cookie SettingsMore Info