Key HighlightsApple’s annual flagship product showcase takes place Wednesday, September 9 at 10 a.m. Pacific from its Cupertino headquartersJohn Ternus, who became CEO on September 1, will present his inaugural major product keynoteAnticipated announcements feature the iPhone 18 Pro lineup, a groundbreaking foldable iPhone, Apple Watch Series 12, and Apple Watch Ultra 4Customers can begin pre-ordering Saturday, September 12 at 12 a.m. Pacific, with devices shipping Friday, September 18The base iPhone 18 model is notably absent from this launch, with industry sources pointing to a delayed 2027 releaseApple prepares to host its most significant annual product showcase on Wednesday, September 9, with the presentation beginning at 10 a.m. Pacific from the company’s Apple Park campus in Cupertino, California. This marks the debut major keynote for John Ternus, who assumed the CEO position from Tim Cook at the start of September.iPhone 18 Pro series launch is just 5 days away!Here’s what to expect:– 6.3”/6.9” M16 LTPO+ AR OLED– Smaller Dynamic Island– A20 Pro chip (2nm)– C2 modem– Improved VC cooling system– New Sony IMX905 main sensor– 18MP multiaspect selfie– Variable aperture camera (Pro… pic.twitter.com/Wyl0UIvqwa— Sanju Choudhary (@saaaanjjjuuu) September 4, 2026Former CEO Tim Cook, who now serves as executive chairman, will reportedly be present at the gathering in a VIP capacity but won’t participate in the keynote presentation. Mark Gurman from Bloomberg has indicated that Apple is deliberately showcasing Ternus as the leader of its next chapter in innovation.The presentation is anticipated to last approximately 90 minutes, with Apple streaming the event directly from the Steve Jobs Theater.Anticipated Product AnnouncementsThe centerpiece announcement is widely expected to be Apple’s inaugural foldable iPhone, a product category that has generated years of anticipation. The lineup should also include the iPhone 18 Pro and Pro Max models, the Apple Watch Series 12, and the Apple Watch Ultra 4. New AirPods models may also debut.$AAPL’S 1ST FOLDABLE IPHONE COULD START ABOVE $2,000: CITICiti expects Apple to unveil its first foldable iPhone, likely called the iPhone Ultra, at its Sept. 9 launch event.The bank sees a starting price above $2,000, while the iPhone 18 Pro and Pro Max could each cost about… pic.twitter.com/sDU4He2Qhz— Wall St Engine (@wallstengine) September 4, 2026Industry observers predict the foldable device will incorporate a cutting-edge 2-nanometer A20 Pro processor and introduce an enhanced “Siri AI” interface. Bank of America’s research team noted in August that Ternus could leverage this product launch to “solidify Apple’s leadership position in the AI-driven device landscape.”Notably absent from this year’s announcement schedule is the standard iPhone 18 model. Multiple reports suggest this version has been pushed to a 2027 release, positioning this cycle as heavily focused on Pro-tier and foldable offerings.Apple AAPL stock experienced a 2.51% decline in the days preceding the event week.Important Timeline DetailsPre-orders will commence at 12 a.m. Pacific on Saturday, September 12. Apple adjusted its typical Friday pre-order schedule to respectfully distance the announcement from September 11, marking the 25th anniversary of the 2001 attacks.The iOS 27 update should begin rolling out to compatible devices on Monday, September 14. Media reviews from selected outlets are projected for Tuesday, September 15, though the timeline may shift slightly due to the adjusted keynote schedule.General availability for the iPhone 18 Pro models is scheduled for Friday, September 18. The launch date for the foldable iPhone remains unconfirmed and will likely be clarified during the event presentation.Institutional investment in Apple has remained relatively stable approaching this launch window. According to Insider Monkey’s analysis, 169 hedge funds maintained AAPL positions during Q2 2026, essentially unchanged from 170 funds in the previous quarter.Samsung maintains its position as the dominant player in the foldable smartphone sector. A Samsung executive recently commented to CNN that increased competition would benefit the entire category, stating “the more visibility there is on the category, the better.”Apple’s entry into foldables comes several years behind Samsung’s pioneering efforts in this space. Expectations are exceptionally high, with pricing strategy and software execution likely to face immediate scrutiny from consumers and analysts alike.The post Apple (AAPL) September 9 Product Launch: Everything Expected from John Ternus’s Debut Keynote appeared first on Blockonomi.