Skip to navigationSkip to main contentSkip to right columnADVERTISEMENTAdam Levy, The Motley FoolSat, September 5, 2026 at 2:05 PM GMT+2 5 min readMicron Technology (NASDAQ: MU) has seen its revenue and profits soar amid booming demand for AI compute, and it could see its pockets get even fatter over the next few years based on recent news from its fellow AI chipmakers. Both Nvidia (NASDAQ: NVDA), which uses memory chips like Micron's in its GPU systems, and SK Hynix (NASDAQ: SKHY), a rival memory chipmaker, announced news suggesting the memory chip supply shortage could last much longer.The market's reaction to the recent developments provides a clear indication of what the market expects for Micron going forward. Here's what investors need to know.Missed Nvidia in 2009? This Rare Signal Is Flashing Again. In 2009, a "Double Down" signal flashed for a little-known chipmaker called Nvidia. For the first time in years, that same "Total Conviction" signal is flashing for a company 1/100th the size of Nvidia. Continue »Image source: Micron Technology.Nvidia just made a huge commitment to memory chipsNvidia's second-quarter earnings report included a small detail that could have a huge impact on Micron and the rest of the memory chip industry. The company increased its commitments to suppliers to $279 billion, up from $119 billion in the previous quarter. The $160 billion increase is primarily due to memory procurement, CFO Colette Kress wrote in her prepared statement accompanying the earnings release.Nvidia likely signed long-term agreements with one or more memory chip suppliers. All three leading chipmakers started signing strategic agreements to guarantee demand well into the future in exchange for locking in prices today. That gives the companies the confidence to build new capacity with a guaranteed buyer at the end of the day. However, it caps how high prices can climb if demand growth continues to outpace supply growth.Investors have generally seen the long-term agreements as a bullish sign for the memory chipmakers. The guaranteed revenue could reduce the cyclicality that has historically plagued memory chip stocks.So, the fact that Nvidia made a huge commitment should be a positive signal for Micron stock. Nonetheless, the market didn't seem to react to the news; shares dropped 0.3% the day after Nvidia's earnings release.SK Hynix's management says the memory shortage can last much longerAt a press conference following the groundbreaking ceremony for SK Hynix's new Indiana manufacturing facility, CEO Kwak Noh-jung said the current memory supply shortage could last through 2030. SK Hynix's Indiana facility isn't set to begin mass production until the second half of 2029, and with a $4 billion price tag, a lot is riding on the continuation of the tight memory chip market.Terms and Privacy PolicyEU DSA contactPrivacy & Cookie SettingsMore Info