In retail trading, the website, onboarding journey, account area and support channels have become central parts of the client experience. Brokers are therefore judged not only on their market offering, but also on how clearly and efficiently their digital services work.In July 2026, RaiseFX launched a fully redesigned website created by its internal development team. Completed in one month by 11 developers, the project introduces a new logo, a refreshed visual identity and a more streamlined connection between the public website and the broker's client environment.Greater Control Through in-House DevelopmentThe launch is the latest stage in RaiseFX's broader in-house technology strategy. Its internal teams oversee the website, CRM, client area, onboarding experience, AI support layer and supporting infrastructure. Payment processing remains connected to specialist external providers, while Apple Pay is now available as an additional funding option.For RaiseFX, developing core systems internally is primarily about independence and control. It gives the company closer oversight of its product roadmap, integrations and data flows, while allowing teams to investigate issues and deploy updates without waiting for a third-party release cycle. Practical Tools Inside the Client DashboardThe redesigned experience goes beyond a visual update. Clients can access market sentiment data, a lot size calculator, economic news and a live asset ticker from the dashboard. Bringing these resources together can reduce the need to switch between multiple services and help users prepare trading decisions from a more cohesive workspace.The website has also been designed for mobile compatibility, supporting a consistent experience as clients move between desktop and mobile devices.AI Support Backed by a Human TeamRaiseFX's AI support agent is available 24/7 to answer frequently asked questions and guide users to relevant information. Human client support remains available 24/5 during service hours for requests that require individual review or specialist assistance. The AI can also help resolve complex situations, track client deposits and withdrawals in real time, and provide updates on KYC status, while human support remains available whenever needed.Julien Torres, CPO of RaiseFX, commented, "Building our digital ecosystem in-house gives us greater control over how we innovate, respond to client feedback and evolve the RaiseFX experience."A Platform Designed for Continuous DevelopmentBecause the core experience is managed internally, RaiseFX can continue to evaluate new tools and integrations within the same product roadmap. This creates a closer link between client feedback and the features the development team can prioritise.RaiseFX provides access to more than 500 assets across forex, indices, commodities, shares and cryptocurrency CFDs. It is operated by Raise Global SA (Pty) Ltd, an authorised Financial Services Provider regulated by South Africa's Financial Sector Conduct Authority under FSP licence number 50506.See how RaiseFX is building a more connected trading experience.Risk warning: Trading Forex and CFDs involves a high level of risk and may not be suitable for all investors. Leverage can magnify both gains and losses.This article was written by FM Contributors at www.financemagnates.com.