These days’ capitalist hellscape is filled to the brim with corporations being greedy, but PC cooler company ARCTIC is taking a different route. The company received tariff refunds and, instead of taking the free money, CEO Magnus Huber is rolling back prices across the U.S., as announced yesterday. As part of its “The ARCTIC Promise” initiative, the brand is already trimming the price tags for some products in the U.S. Markets (as spotted on GamesRadar). The discounts aren’t restricted to affected items, however: ARCTIC plans to place “every recovered dollar” back in the market by cutting prices in multiple categories. The updated values are already in effect across the company’s eBay store. Last year, the International Emergency Economic Powers Act (IEEPA) allowed the U.S. government to apply sanctions to international companies like ARCTIC. The Supreme Court ruled against some of the tariffs this February, allowing tech corporations to appeal and obtain refunds (thanks, PC Gamer). “When U.S. trade tariffs significantly increased, ARCTIC proactively absorbed as much of the tariffs as possible to protect our customers,” the blog post reads. “At the time, ARCTIC committed to reversing those increases if circumstances allowed.” Now that the circumstances do allow it, ARCTIC is making good on its word. In addition to the price rollback, the company is also “investing in community initiatives that support technology education and grassroots PC communities” in the U.S., according to its blog post, naming hardware donations and technical support as two avenues to attain that goal. The company has been active for 25 years, boasting a repertoire of coolers, fans, thermal pads, and other assorted cooling accessories. It also sells monitor arms and mounts, if you’re on the market for those, and its custom products feature in a bevy of systems—from video cards to race cars. ARCTIC’s move is a breath of fresh air in an industry that grows more dystopian by the second. Gamers are besieged by bigger and bigger expenses; video game prices are growing, and hardware costs are skyrocketing. It’s relieving to see the price of something going down, for a change.0The post ARCTIC passes tariff refunds back to consumers, puts the ‘cool’ in ‘PC cooler’ appeared first on Destructoid.