Spent the last few months writing B2B copy for a niche healthcareadjacent space and something has been nagging at me. The deep subject matter knowledge feels like a genuine edge. When you actually understand the mechanics of what you're selling, you catch the vague claims, you know which benefits are real versus filler, and you can write specifics that a generalist would have to fake or research for hours. That part is real and I don't want to give it up. But there's a cost I didn't expect. My instinct for what a normal person finds interesting has gotten a little dusty. The threshold for what counts as jargon has shifted without me noticing. I wrote a line recently that felt punchy to me and a friend outside the industry had to read it twice just to get the basic meaning. The calibration is off in a way that's hard to self-diagnose in the moment. Curious if people who've gone deep in a vertical have a system for keeping that outside perspective alive. Whether it's getting a nonexpert to read drafts, intentionally taking on unrelated projects, or just reading more broadly.   submitted by   /u/SpiritedDaikon7515 [link]   [comments]