We may earn a commission from links on this page. Deal pricing and availability subject to change after time of publication.The Apple Watch Ultra 4 only launched in September, and it’s already seeing an early Black Friday discount of $100 on Amazon, bringing it down to $699.99 (originally $799) and matching its record-low price. This early deal on Apple’s rugged smartwatch includes perks like multi-day battery life and dual-frequency GPS. Note that only the large size is on sale. Apple Watch Ultra 4 $699.99 at Amazon $799.00 Save $99.01 Get Deal Get Deal $699.99 at Amazon $799.00 Save $99.01 PCMag called it a “battery beast” in its review of the Ultra 4, giving it an “Excellent” rating and citing its “jaw-dropping 74-hour battery life” in testing. Apple rates the watch for up to 50 hours of normal use and up to 84 hours in Low Power Mode. The updated Ultra 4 also has a faster S11 chip and precision health tracking, making it a more capable competitor to rugged outdoor watches from brands like Garmin. It’s designed for people who want a durable companion for adventures and endurance workouts.While the design and display remain largely unchanged, the S11 chip supports new software and health features, including a Readiness Score that assesses the user’s recent activity, sleep, and health data, then offers a daily recommendation. It also has updated heart-rate monitoring and step counting. This model comes with cellular connectivity and dual-frequency GPS. If you’re an Apple user looking for a rugged watch with multi-day battery life and detailed health tracking, the Apple Watch Ultra 4 could suit everyday users and serious adventurers alike. Our Best Editor-Vetted Early Black Friday Deals Right Now Apple AirPods Pro 3 Noise Cancelling Heart Rate Wireless Earbuds — $199.00 (List Price $249.00) Apple iPad 11" 128GB A16 WiFi Tablet (Blue, 2025) — $399.99 (List Price $449.00) Apple HomeView Smart Display (Silver, 2026 Release) — $299.00 (List Price $299.00) TCL Tab 10 Gen 4 128GB 10.1" Tablet (Dark Blue/Gray) — $169.99 (List Price $199.99) Amazon Ember 50" 4-Series with Fire TV (newest model) — $309.99 (List Price $399.99) Deals are selected by our commerce team